Magazines in the UK today

The English language in the UK changes from time to time and may vary from place to place. Its alteration can be influenced by social and political changes and it may also have to evolve to accomodate for the technological advancement,the latest innovations, as well as for entertainment and leisure activities.

The way language is used today in magazines varies according to the audience it is addressing.Magazines take into consideration sex,age,cultural and geographical backround.

There are, for example, nowadays in the UK, fashion magazines that address the new generation of teenagers and young women and for that reason they use language that is familiar to those readers. The use of "slang" language is often seen in the pages of these magazines when referring to events or things that are of interest to young girls in the UK today. Language there, is used as it is spoken nowadays, and not as it is written,  in a formal manner. For example, the use of "fab" instead of "fabulous" is a lot more common in the fashion magazines when referring to clothes or make-up.One can also find language, words used and written in the form they are used in some social networking websites.For example there is no comma or space in between words, (e.g. "#BestNightEverCampaign"). Magazines try to attract more readers in this way,as they use forms of language that are more familiar to the audience they address.The contents of these magazines are of interest to young girls and so the language in them has to be used accordingly.

There are magazines in the UK now that address people who are interested in politcs,news,finance and business.These magazines are,therefore,concerned with issues for which one cannot speak using "slang" or the form of language used by teenagers and younger people today in the UK.The language used is a lot more formal than in fashion magazines, and the vocabulary a lot more varied.Words such as "austerity budget" and "head a new coalition" will be used here as the readers of these magazines are concerned with the content of these articles, as well as with it being respected in terms of the language used.

It is typically thought that older people, and not teenagers, are more interested in reading newspapers and magazines concerned with politics,finance and business issues. It is commonly found that older people are spoken to in a more formal register,which shows respect. So the language used in such magazines will inevitably be more formal as that shows respect to the readers as well as to the content of the articles.